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Everything you need to know about Rebel Yell Distillery
Most popular bottles from the distillery
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Rebel Yell Straight Kentucky Bourbon Whiskey 1990s£329.99 Inc VAT -
Rebel Yell Straight Bourbon WhiskySpecial Price £36.96 Regular Price £44.96 Inc VATSaving £8 -
Rebel Yell Rye Whiskey Small Batch£41.99 Inc VAT
A brief History
Rebel Yell, Kentucky Region, USA. Founded in 1849.
Rebel Yell is one of those bourbons that doesn’t try to hide what it is. Straightforward, slightly bold, and built to be easy to drink.
The name itself has been around since 1849, originally linked to the Stitzel-Weller distillery in Kentucky. That matters because Stitzel-Weller was known for wheated bourbon—a style that swaps rye for wheat in the mash bill, usually resulting in a softer, smoother flavour.
Over time, ownership changed and production moved, but that core idea stuck. Rebel Yell still leans into that wheated style, keeping things approachable rather than aggressive.
It’s now owned by Luxco, and in more recent years, the brand has been shortened simply to “Rebel” in some markets. Same whisky, slightly updated presentation.
I’d describe Rebel Yell as a bourbon that knows its place. It’s not trying to compete with premium limited releases—it’s built for regular drinking, and it does that well.
Taste Profile
 |
 |
 |
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Sweet |
Malty / Cereal | Oaky / Woody |
Rebel Yell is known for its smooth, mellow character. You’ll usually get vanilla and caramel up front, followed by a soft sweetness that comes from the wheat. There’s less sharp spice compared to rye-based bourbons, which makes it easier to sip.
The oak comes through towards the finish, giving a bit of structure without making it heavy.
Top 4 Flavour Profile Ingredients
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Caramel / Toffee |
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Vanilla |
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Honey |
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Oak / Wood Spice |
Popular Rebel Yell Bottles
Here are the main releases you’ll come across:
- Rebel Yell Kentucky Straight Bourbon
The core expression. Light, smooth, and approachable. - Rebel Yell 100 Proof Bourbon
A stronger version with a bit more intensity and warmth. - Rebel Yell Small Batch Reserve
A slightly more refined release with added depth. - Rebel Yell Distillers Collection
Flavoured variations (such as honey or cherry), aimed at a broader audience.
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The Distillery
The Distiller: Rebel Yell Whisky at Lux Row Distillery
Address: Bardstown, Kentucky, USA
 Open in maps |
 rebelbourbon.com |
 Unavailable |
Visitor Centre
Rebel Yell itself isn’t a standalone visitor distillery, but it is connected to a working site.
- Visitor Centre: Yes (via Lux Row Distillers)
- Tours Available: Yes
- Opening Times:
Typically daily, around 10:00am – 5:00pm (varies)
Ownership & History
Current Owner:
- Luxco
Key Timeline:
- 1849 – Brand origins linked to Stitzel-Weller
- Later ownership changes and production shifts
- Modern production associated with Lux Row Distillers (Luxco)
Style Note:
- Maintains a wheated bourbon profile, softer than rye-heavy alternatives
Distillery Facts
Overview & History
Rebel Yell is a Kentucky straight bourbon brand originally introduced in 1936 by the Stitzel-Weller Distillery. It was initially positioned as a premium bourbon and was reportedly created as a private label for a specific Southern market.
The brand later became part of the wheated bourbon tradition associated with Stitzel-Weller, using wheat instead of rye as the secondary grain.
After several ownership changes, the brand is now produced by Lux Row Distillers in Bardstown, Kentucky. In recent years, the name has often been shortened to “Rebel Bourbon” in branding.
Production
- Category: Kentucky Straight Bourbon
- Distillery: Lux Row Distillers
- Mash Bill: Wheated bourbon (corn, wheat, malted barley)
- Distillation: Column still followed by a doubler
- Barrels: New charred American oak
The use of wheat results in a softer, sweeter flavour profile compared with rye-based bourbons.
Whisky Style
Rebel Yell bourbon typically shows:
- Sweet caramel and vanilla
- Honey and light fruit
- Soft oak
- Mild spice
- Smooth, easy-drinking finish
The profile is approachable and less spice-forward than traditional high-rye bourbons.
Key Expressions
- Rebel 100 Bourbon – Core higher-proof expression
- Rebel Small Batch Reserve – More premium release
- Rebel Single Barrel – Limited individual barrel bottlings
- Flavoured variants and special editions
The brand has expanded into both standard and flavoured whiskey segments.
Significance
Rebel Yell is part of the historic wheated bourbon lineage, linked to the legacy of Stitzel-Weller.
Today, it represents a more accessible entry point into wheated bourbon, offering a softer alternative to more spice-driven styles.
Rebel Yell Whisky to Buy
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